ART, DESIGN & CREATIVE THINKING
ART, DESIGN & CREATIVE THINKING
“Sexual violence on campus is a public health crisis that requires immediate action. As a community, we have the power to change campus culture. Everyone can do something to end sexual violence.” -The Ohio Department of Higher Education
Align is a social norming campaign which includes a variety of collateral from printed posters to digital social posts. It incorporates a blend of informational copy and bold design. The design direction for the Align campaign is inspired by the early 1900s constructivist avant-garde movement. The bold graphic shapes and use of typography as image help bring this campaign to life and are used throughout the printed and digital material. Each piece incorporates a monochromatic color palette in order to preserve the boldness of the messaging. A series of supporting elements such as a stickers, postcards and an engagement guide were also created to elevate the Align campaign. The campaign will be used by over 80 college campuses in Ohio.
Additional campaign work completed (downloadable):
• Engagement Guide
• Information Card
• Brand Standards
role
CREATIVE DIRECTOR / ART DIRECTOR / DESIGNER
deliverables
50% CONCEPT
100% DESIGN
BRAND IDENTITY
PRINT
DIGITAL
SOCIAL
ALL CREATIVE DIRECTION AND DESIGN WORK FOR THIS CAMPAIGN WAS COMPLETED BY STUDIO OWNER April Nemeth IN COORDINATION WITH STUDIO MEMBERS. THE CAMPAIGN VIDEO WAS SHOT IN COORDINATION WITH Don Tyler.